This project involved the design and creation of an innovative packaging solution for NOS Energy Drink, focusing on a 4-can carrier and individual can labels. The design had to incorporate existing brand elements such as slogans and logos, while adhering to Canadian legal packaging requirements. The goal was to craft a visually compelling package that stands out on the shelves while maintaining structural integrity.
The primary challenge in redesigning the NOS Energy Drink packaging was to shift the focus from its iconic blue to its equally bold but underutilized orange, complemented by black accents. This choice was driven by the desire to enhance the product’s shelf presence while staying true to the brand’s established colour scheme. Additional challenges included:
• Compliance with Regulations:
Ensuring all packaging included mandatory information like the UPC code, nutritional facts, and legal text, which required meticulous placement to maintain design aesthetics.
• Physical Mock-up Accuracy:
Creating a physical mock-up that accurately represented the digital design, involving precise measurements and manual assembly.
• Adherence to Guidelines:
Adhering to strict legal and structural guidelines while trying to innovate the design and functionality of the packaging.
The redesign of the NOS Energy Drink packaging was streamlined through a series of precise steps:
• Physical and Digital Mock-ups:
Utilized light-table technology for accurate assembly of the physical prototype and employed advanced digital tools for realistic mock-ups of the can and carrier.
• Photography and Design:
Conducted a detailed studio photography session to capture the package from various angles, followed by creating digital renderings that incorporated all required brand elements and information.